Responsible Beauty
Proctor & Gamble Beauty
P&G's Responsible Beauty is the company's commitment to be a positive force in the beauty industry, grow responsibly, and meet the needs of consumers in a world of limited resources.
We were approached to develop a report and marketing campaign that would highlight P&G's traditional values and their adoption of systems thinking, a theory that draws on principles from psychology, sociology, ecology, and biology. Systems thinking seeks to predict patterns and minimize unintended consequences, such as when solving one problem creates another.
