Style Dimension

Women’s Wear Daily

WWD has long been the go-to source for business news in the fashion industry; Style Dimension was created to appeal to a more consumer-oriented audience, especially during New York Fashion Week.

Hosted at some of the city’s leading brand-experience spaces: Cadillac House, Samsung 837, Dream Hotel, WeWorks Now. Each event drew over 1,200 visitors and featured activations, tech experiences, speakers from the season's shows, and a final night party.

Speakers included: Christian Siriano, Badgley Mischa, Rebecca Minkoff, designers from Oscar de la Renta, and Kate Spade, in addition to numerous brand directors from the fashion, beauty, and footwear industries.

The event spaces were primarily screen led—which posed their own unique problems (see below), they varied wildly in scale. The branding therefore had to be adaptable to accomodate these size fluctuations and yet be legibile on smaller handheld devices.

The dominante medium was video; to increase engagement in a busy venue we set out knowing we needed to animate the logomark, which needed to convey WWD’s brand esthetic, whilst being accessible to a young fashion hungry demographic.

In addition we used a catwalk model in full flow to accentuate the energy, motion, and excitement of fashion week.

Style Dimension x Cadillac House

TriBeCa, New York

Video Editing | Cadillac House's proprietary video system synchronizes all of their 46 screens, creating a complex yet enriching experience that showcased editorial, runway, and vintage imagery that encapsulated the WWD brand.

Style Dimension x Samsung 837 NYC

Meat Packing District, New York

Screen size | Samsung 837 is the flagship store, showcasing all of the tech companies capabilities: an indoor two story screen; 20 foot wide-screen; 360 booth; virtual reality headset experiences; water-proof displays; and obviously the latest mobile phones—we had access to all, and created content to accomodate each, showcasing the event and speakers.