Rivet

Sourcing Journal

Rivet is the lead news platform covering the denim industry. With global reporting covering every step of the denim creation process; spanning sustainable fashion designers, independent retailers, philanthropic entrepreneurs, and business leaders.

We worked closely with the brand in creating a rich and strong visual experience that felt both authoritative and fashion forward, keeping it inline with the denim obsessed clientele, and yet still accessible to the business leaders of the industry.

With little budget, we had to be creative and play to ours and the supporting teams strengths and skill sets. Rivet had a strong Editor-in-Chief who was dyed deep in the industry giving the publication a clear voice and editorial direction.

The shoots were styled by the team and employed up and coming models to keep costs down, the only major expense being the photographers, and the occasional illustrator. Everything else was created or designed by Foreign and the editorial staff.

cover design | Our first step was to introduce a format change; moving Rivet to a larger spec size helped not only with the visual presence of the magazine, but also creating a more desirable product for advertisers (which saw significant gains post the relaunch). We also reduced the number of cover lines, giving the cover image more resonance, and introduced a seasonal orientated abbreviated header—which helped to establish the publication’s DNA: covering future trends within the denim industry.

brand identity | The new logo design inspiration derived from the pattern blocks used in the design process—the sharp and curved lines giving it a playful but bold contemporary look. The color palette was created to complemented and heightened the dominant denim color that would appear throughout the magazine and online.

art direction | Due to the limited budget we decided on a more dynamic and graphic approach to the features’ photography and layouts, to help increase engagement. The photography and design have both gained recognition at the Society of Publication Designers annual awards.

information graphics | Another area we knew could both save on budget as well as make a strong visual impact was the use of information graphics. Being a B2B title there was an abundance of data, which we put to good use with a series of engaging graphics, all created in house, using the strong color palette, and cheap stock images, to great effective use.

Rivet 50 | After the success of the magazine launch, we were asked to create the branding and website for the inaugural Rivet 50 (an annual index of the most influential leaders in the denim industry). Launching in 2018, and after numerous years, its subsequently become the go-to-site to discover the who’s who in the denim world.

"This has far exceeded my expectations and looks better than any trade publication I've seen!"

—ANGELA VELASQUEZ, EDITOR-IN-CHIEF, RIVET