Roberto Coin

Roberto Coin Inc

Roberto Coin is a luxury Italian jewelers known for its elegant gold pieces. It has a large presence within the United States, which the company was looking to expand into a younger audience.

We received RFPs in 2018 and 2020 to create videos across numerous channels, including website, marketing, and social. We focussed on creating ‘editorial’ concepts that created stories around the fashion seasons and the jewelry’s timelessness and ability to adapt to each trend and mood.

We recreated a story around an editorial fashion shoot that highlighted the Spring/Summer 2020 season's looks.

We brought three key trends from the runways to life, from the mood board to the styling (which of course included the perfect accompanying Roberto Coin pieces) to the shoot.

We were able to provide not only the final video, as requested, but also a series of beautiful and corresponding images.  A very happy client.

Editing | Some great ideas just end up on the cutting-room floor. We loved the juxtaposition of the shimmering suit and jewelry against the backdrop of the old freight and print workshop, see video below, but sadly didn't make the edit.

“Yes! Fabulous!”

—PETER WEBSTER, PRESIDENT, ROBERTO COIN INC.